Confluence Media Group
Modern identity and guidelines for a startup-focused creative studio.
Modern identity and guidelines for a startup-focused creative studio.
Intro
Confluence Media Group helps startups grow with marketing, design, video, and app development. I created a clean, dynamic logo and a strategic brand guideline set so every touchpoint feels consistent and modern.
Confluence Media Group helps startups grow with marketing, design, video, and app development. I created a clean, dynamic logo and a strategic brand guideline set so every touchpoint feels consistent and modern.
Role
Creative Director and Designer
Scope
Logo Design | Strategic Brand Identity | Brand Guidelines.
Creative Director and Designer
Scope
Logo Design | Strategic Brand Identity | Brand Guidelines.
Outcomes
• Clear, recognizable mark that scales from digital to print.
• Cohesive rules for color, type, and pattern across materials.
• Ready to apply system that speeds up future assets.
• Clear, recognizable mark that scales from digital to print.
• Cohesive rules for color, type, and pattern across materials.
• Ready to apply system that speeds up future assets.
Logo suite
The logo uses an intertwined C and O to symbolize connection, flow, and collaboration between the studio and its clients. It is designed for quick recognition and strong legibility at any size.
The logo uses an intertwined C and O to symbolize connection, flow, and collaboration between the studio and its clients. It is designed for quick recognition and strong legibility at any size.
Icon and pattern
The icon repeats into a woven pattern that reinforces the theme of unity and can live on stationery, decks, and digital backdrops without overpowering content.
The icon repeats into a woven pattern that reinforces the theme of unity and can live on stationery, decks, and digital backdrops without overpowering content.
Process
Challenge
Capture collaboration and momentum in a simple, scalable system.
Approach
Explore mark concepts around flow and connection, refine into the intertwined C and O, then codify usage in a concise guideline set.
Result
A confident, modern identity that is easy to apply across channels.
Challenge
Capture collaboration and momentum in a simple, scalable system.
Approach
Explore mark concepts around flow and connection, refine into the intertwined C and O, then codify usage in a concise guideline set.
Result
A confident, modern identity that is easy to apply across channels.
Credits
Solo project with peer critique
Solo project with peer critique
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